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Business Education

Business Education

WSBI provides customized business education programs for athletes, sports entities, sports business executives, managers and staff.  We work with a diverse range of sports organizations and those with sports interests to develop and deliver customized executive education. We customize a wide range of programs, from basic finance and leadership to negotiation training, for professional athletes. Programs have been provided for the NFL, NFLPA, Turnkey Sports and Entertainment, and Disney's Wide World of Sports. To learn more about these educational programs email us at  or contact Professor Kenneth Shropshire, WSBI Faculty Director, at .

The Wharton Sports Business Initiative uniquely provides industry insiders an opportunity to partner with a prestigious business school to focus on sports industry thought leadership.

Wharton provides the sports industry with cutting-edge insights and research in the areas of management, finance, real estate, entrepreneurship, economics, marketing, law and leadership. The academic setting allows industry competitors to benchmark and collaborate on industry wide issues.


  • WSBI works with Wharton Executive Education to offer educational programs.
  • WSBI hosts sports conferences, forums and prominent sports industry speakers.
  • WSBI develops publications to communicate current developments, upcoming events and sports business related research.
  • Companies provide consulting opportunities for Wharton students through Field Application Projects or Independent Study Projects.

NFL Rookie Symposium

WSBI faculty have delivered presentations to NFL rookies on Credit Management and Financial Basics. The presentation format is designed to both provide rookies with insights on the issues they are about to encounter as well as to prepare them to begin to think about life after sports.

NFL-NFLPA Business Management and Entrepreneurship Program

WSBI delivers a program to select NFL athletes. The athletes submit applications through the NFL to participate in this program that focuses on their current financial issues as well as assisting them in transitioning out of the game and into the future. The topics presented include: investments vs. scams; reading financial documents; real estate investing; negotiation; and, leadership. The Wharton program has a particular focus on opportunities athletes might consider in the real estate industry.

Negotiation Seminar for Turnkey Sports

This negotiation seminar was designed to assist the company in improving all employee negotiations within and outside of the sports industry. The course focused on: 

  • The creativity to execute deals that others might overlook
  • Knowing when to walk away
  • The patience and insight to settle costly disputes
  • The strategic skill to garner your fair share of what is negotiated
  • The perception to recognize ethical traps – and the wisdom to avoid them
  • Understanding the importance of relationships;
  • The ability to work with people whose backgrounds, expectations, and values differ from your own
  • The capacity to reflect and learn from your experience
  • Business

Photo Left: Jason Wingard, Vice Dean of Executive Education

Search Knowledge@Wharton for a diverse range of sports business topics from Cricket and the Olympics to Tiger Woods and educating professional athletes.