What Can You Do With a Sport Business Management Degree?

A Sport Business Management Degree offers a range of career opportunities in the sports industry, including roles in strategic marketing, event planning, and athlete representation.

It is essential to consider the influence of emerging trends and technologies on these positions. The sports business landscape is likely to evolve in the upcoming years, presenting new opportunities for professionals in the field.

By staying informed about industry developments and adapting to changes, individuals can position themselves for success in this dynamic sector.

Career Options in the Sports Industry

A sport business management degree opens up various career paths within the sports industry. Graduates can pursue roles in sports marketing, with an average salary of $66,000 per year.

Another option is to become an athletic director in higher education, overseeing sports programs and departments, with an annual salary of approximately $75,000.

Event coordination is also a viable path, where professionals manage and execute sports events, earning around $50,000 per year.

These roles enable individuals to engage with the sports industry, whether through marketing strategies, program leadership, or event management.

The sports industry provides diverse opportunities for those with a sport business management degree.

Salaries and Specializations

Upon completion of a sport business management degree, individuals can pursue various specializations within the sports industry, each offering different earning potentials. Sports marketing specialists with this degree typically earn an average annual salary of approximately $66,000. Athletic directors, on the other hand, can expect to make around $75,000 per year.

Event coordinators earn an average of $50,000 annually, while sports agents have the potential to earn about $70,000 per year. Facility managers in the sports industry, with a sport business management degree, make an average of $60,000 per year.

These salary ranges reflect the diverse career paths available in the sports industry for individuals with this degree.

Job Opportunities in Sport Management

Job opportunities in sport management cover a wide spectrum of roles that allow individuals with a sport business management degree to apply their expertise in various sectors of the sports industry.

Careers in sports marketing typically offer an average salary of $66,000 annually, where professionals are tasked with promoting sports events and merchandise.

Athletic directors earn around $75,000 per year, overseeing sports programs in educational institutions.

Event coordinators, making approximately $50,000 annually, are responsible for managing and organizing sports events.

With a sport business management degree, individuals can also explore roles as sports agents, negotiating business deals with an average salary of $70,000 per year, or as facility managers earning about $60,000 annually while supervising sports facility operations. Another very well-paid opportunity is to work with a sportsbook provider and to calculate online betting odds for different sports.

These diverse career paths highlight the versatility and financial rewards of pursuing a sport management degree.

Notable Job Roles

Sport business management degree holders have the opportunity to pursue various roles within the sports industry that offer avenues for career development and specialization. Common positions include sports marketing specialist, athletic director, and event coordinator.

On average, sports marketing specialists earn approximately $66,000 annually, while athletic directors can expect to make around $75,000 per year. Event coordinators in sports management typically earn an average of $50,000 annually.

These roles allow individuals to apply their expertise in marketing, management, and coordination within the dynamic sports business sector. Pursuing these career paths can lead to fulfilling professional opportunities and the chance to make meaningful contributions to the growth and success of the sports industry.

Maximizing Your Degree's Potential

To enhance the value of your sport business management degree, consider specializing in key areas that are in high demand within the sports industry. Specializations like sports marketing specialist, event coordinator, or facility manager can help you develop expertise that appeals to potential employers in a competitive job market.

Staying informed about industry trends and advancements is essential to staying relevant and adaptable in this fast-paced field. Building a solid professional network within the sports industry can also create opportunities for career growth.

Look for roles that leverage the skills and knowledge acquired through your degree to maximize your earning potential.


In conclusion, with a Sport Business Management Degree, you have a variety of exciting career paths in the sports industry. From sports marketing to event coordination, there are opportunities to make a meaningful impact and earn competitive salaries.

By leveraging your expertise and skills, you can secure fulfilling roles and contribute to the dynamic field of sports management. So, go out there and make the most of your degree!